Winnebago Industries Inc. announced it is now shipping the Winnebago Minnie to Australia as part of an agreement with Australian-owned Winnebago RV Pty Ltd, a wholly owned subsidiary of Apollo.
According to a press release, Apollo CEO Luke Trouchet and Executive General Manager Operations Paul Truman recently visited Winnebago Towables in Middlebury, Ind., to inspect the first Winnebago Minnie to be delivered to Australia as part of Apollo’s initial order of Australian designed and compliant caravans. Winnebago representatives on hand to meet them were Chairman, CEO and President Randy Potts; VP, CFO Sarah Nielsen; Towables President Johnny Hernandez; Towables National Sales Manager Brion Brady; and export specialist, Doug Spencer.
Trouchet said bringing Winnebago to Australia and New Zealand realized a long-held ambition and represented an exciting milestone for his family-owned company, which was established in 1985.
“It’s a real privilege to represent Winnebago in Australia and New Zealand, and we know the market is very keen to at last have access to this iconic brand,” Trouchet said. “We’re absolutely delighted to see the first Minnie caravans heading ‘Down Under’ and we are sure they will be out on the road in no time.”
Potts added, “We look forward to continuing to grow our relationship with Apollo and the export of our first Minnie is a great step to a long and successful relationship.”
Winnebago Industries Inc. has a host of new 2015 products on display at America’s Largest RV Show in Hershey, Pa., running Sept. 8-14.
Leading the way is a new Brave 31C floorplan that is making its debut at the show. According to a press release, the new Brave brings back the legendary “eyebrow” design with a fresh new modern look. Beyond appearance, the coach is loaded with today’s best features and is offered in three versatile floorplans fit for weekend getaways or extended trips.
Available in both the Brave and Tribute lines, the new 31C features a full-wall slideout on the driver’s side of the vehicle and a dinette slideout on the passenger side, significantly increasing the interior living area. With an available StudioLoft bed over the cab area, sofa/bed, and a rear queen or optional king bed, there is sleeping available for up to six inside. The Brave and Tribute 31C also have plentiful storage, including a large wardrobe across the bedroom wall. A split bath with privacy doors on either side also provides a flexible living space.
A full complement of products will be on display, including a “Flame Red” Travato complete with optional bike rack, luggage rack and ladder, and kayak racks that appeals to active outdoor enthusiasts. Built on the Ram ProMaster chassis, the fuel-efficient Travato Class B has a flexible floorplan, complete with a Murphy Bed that attaches to the wall to maximize floor space.
A new Class B floorplan, the Era 170C, is built on the fuel-efficient Mercedes-Benz chassis and features a slideout and hydronic heating system. The 170C also offers a storage system in the rear of the unit that has a unique door that goes into the shower stall, providing easy access to large items such as golf clubs.
The ultimate in luxury, the Ellipse Ultra 42QL is also on display. Featuring the show-stopping “Bronze Halo” premium exterior full-body paint package and the interior “After Hours” fabric collection with “Glazed Java” cabinetry, the Ellipse Ultra is the final stop for luxurious living. The Grand Tour and Ellipse Ultra feature the 450-hp Cummins turbo-charged diesel engine on the Freightliner Maxum chassis tag axle chassis with lowered rail construction for an improved ride, performance and storage capacity.
Inside the Grand Tour and Ellipse RVers can enjoy the luxury six-way adjustable Villa cab seats in Ultraleather with power footrest, heat and massage and power lumber support. They also swivel to become luxury seating elements within the living space when parked. Upscale luxurious amenities that add to the Grand Tour and Ellipse Ultra experience include polished porcelain tiles, a large skylight with powered shade, Villa furniture, keyless entry and six full-body paint packages.
Multiplex switch panels located throughout the all-electric coach allow RVers to easily control coach functions, including exterior and interior lights, hydraulic jacks, MCD power shades, slideout rooms, and more, while the Carefree Paramount awnings extend from the top of the RV to three easy positions: slideout, slideout and window, and full patio extension.
Winnebago Towables lineup is also on display, including the Micro Minnie, colorful Minnie and Ultralite trailers, as well as the Voyage, Latitude, and Destination fifth-wheels.
While the “ALS Ice Bucket Challenge” craze roars — or splashes — on, Winnebago Industries Inc. Chairman, CEO and President Randy Potts took the challenge in an unusual way today (Aug. 22) – in the company’s motorhome water test booth.
Potts challenged the rest of the Winnebago executive team, who, after seeing Potts get drenched, declined to participate in the water.
As a result of the team declining the challenge, Winnebago Industries made a donation of $1000 to the ALS organization.
The ice bucket challenge phenomenon has been raising money to support research into Amyotrophic lateral sclerosis (ALS) — also referred to as Lou Gehrig’s disease, a degenerative condition.
Participants have a bucket of ice water dumped on their heads and publicly challenge another person or group of people to do the same — or to decline by donating money to fund ALS research.
On August 21, the New York Times reported that the ALS Association had received $41.8 million in donations from July 29 through Aug. 21.
Winnebago Industries Inc. will debut the Winnebago Outdoor brand licensing program at the 2014 Outdoor Retailer Summer Market Tradeshow this week in Salt Lake City. Winnebago, an official sponsor and first-time exhibitor, will be joined by anchor apparel and headwear licensee, 540Brands LLC.
According to a press release, 540Brands will debut its complete line of officially licensed Winnebago apparel and headwear, consisting of more than 40 SKUS. This authentic All-American lifestyle line “captures the fun and irreverent humor of the 1970’s with a contemporary sensibility for today’s trendsetters,” Winnebago said. The agreement between Winnebago and 540Brands was brokered by licensing agency Brandgenuity.
Attendees of the Outdoor Retailer Summer Market will have the opportunity to get up close and personal with the all-new 2015 Winnebago Brave recreational vehicle at the Pavilion Plaza. The Brave blends the iconic vintage design with modern sensibilities, evoking childhood memories and appealing to a new generation of outdoor enthusiasts. Guests are invited to tour the Brave and encouraged to enter the #BEBRAVEORSHOW social media challenge to win exclusive Winnebago gear.
“We are thrilled to be launching our brand licensing program with 540Brands at the Outdoor Retailer Show,” said Chad Reece, director of marketing at Winnebago. “This is an exciting opportunity for us to venture into the consumer products space and we are eager to use this opportunity to connect with our core fans and introduce them to the all-new 2015 Winnebago Brave.”
Winnebago is actively seeking opportunities to expand the Winnebago brand into new product categories, including outdoor and camping equipment and performance apparel among others. Brandgenuity will be attending Outdoor Retailer in Salt Lake City. For licensing inquiries, contact Brandgenuity at firstname.lastname@example.org or (212) 925-0730.
Winnebago Industries Inc. has started the countdown to the launch of the annual WIT Grand National Rally (GNR) July 16-20 at the rally grounds across from the company’s headquarters in Forest City, Iowa.
“We have started the countdown sequence as we prepare to host our WIT members for another memorable rally,” said Winnebago Consumer Engagement Manager Denise Yeager. “1969 was a year that not only launched our first WIT GNR, but also marked the first landing on the moon. We have a very special celebration this year as we celebrate these historic events. WIT members are already rolling into the rally grounds here in Forest City preparing to get reacquainted with old friends and meet some new ones as well.”
Several activities are planned during the event, including a visit from NASA’s Orion Project and the University of Iowa’s Mobile Museum.
GNR attendees can also sign on for in-depth building tours of Winnebago’s state-of-the-art manufacturing facilities, informative seminars, and a variety of entertainment. Evening entertainment throughout the week includes the musical artists Rivoli Review, local comedy/singing duo Tina and Lena and a performance by Jefferson Starship.
Select vendors also participate in the GNR with displays and over 100 different informative seminar sessions throughout the rally. In addition, new 2015 Winnebago, Itasca, Winnebago Touring Coach motorhomes and Winnebago towables will also be on display, including brand new models such as the Brave and Tribute whose design harkens back to 1969 with a vibrant retro design with modern state of the art features. Rally participants looking for that hands-on feel, are also able to ride and drive some of the new 2015 units while they’re here.
Membership in the WIT Club is open to anyone who owns a Winnebago motorhome or towable product. There are currently more than 12,000 Club members. WIT Club members are eligible for special member benefits and can also participate in local, state, regional and special interest clubs, and receive special discount pricing on Winnebago Outdoor Adventure events and caravans.
To find out more about joining the WIT Club or participating in the upcoming WIT Club GNR or other WIT Club events, please contact: (800) 643-4892 or email@example.com.
Rossmiller is a 25-year veteran of Winnebago and began her Winnebago career as a purchasing analyst in 1989. She has served in a variety of positions since that time, including production coordinator and inventory analyst.
In her new position, Rossmiller is responsible for the purchasing of production components including graphics, awnings, windows, doors and fasteners.
Rossmiller is a native of Titonka, Iowa, and graduated from Hamilton Business College in Mason City, with a legal accounting degree. She lives in Forest City with her husband, Eric, and their two sons. Rossmiller is an active volunteer with Boy Scout Troop 418 and serves as a Sunday School teacher for the United Methodist Church in Forest City
Winnebago Industries Towables has named Greg Pettine as district sales manager.
According to a press release, Pettine recently joined Winnebago Towables as the district sales manager for the Southeast region of the United States. Pettine is a 20-year RV industry veteran, having previously worked for Coachmen Industries Inc., Jayco Inc. and Keystone RV Co. as a district sales manager.
A native of Acton, Mass., he graduated with a bachelor’s in business management from Indiana University in 1985. Pettine currently resides in Granger, Ind., and may be reached at (574) 825-5250, ext. 5178, or firstname.lastname@example.org.
Winnebago Industries Inc. announced that Board Director Robert J. Olson will not seek reelection and will retire from his position on the board when his current term expires at the 2014 Annual Meeting on Dec. 16.
Winnebago stated in a press release that Olson previously served as chairman, CEO and president of Winnebago, retiring from active employment in February 2012 after 43 years of service to the company.
“Bob has been invaluable to Winnebago,” said Chairman, CEO and President Randy Potts. “He brought a tremendous depth of knowledge to his position on the board from his tenure as a great leader and employee of Winnebago Industries. We thank him for his dedication and service and wish him well in retirement. He will be greatly missed.”
Olson’s position on the board will be filled by a candidate who will be approved in the normal course to be elected at the company’s Annual Meeting of Shareholders to be held on Dec. 16.
Winnebago Industries Inc. was the recipient of the Iowa Job Honor Awards, a new initiative aimed at recognizing Iowans who have overcome significant barriers to employment.
Kyle Horn, founder and director of the awards, describes his motivation to launch the initiative: “Our society celebrates lottery winners, celebrities and professional athletes. Yet if these are the only paths to self-sufficiency, then most Iowans will never escape poverty. It’s time for a new kind of hero.”
According to a press release, nominations were submitted via the organization’s website, www.jobhonor.org, and judged by a statewide panel. Gary McCarthy, Winnebago personnel supervisor, was on hand for the award presentation during the Iowa Association of Business and Industry annual conference on June 11. Several hundred Iowa business leaders assembled in Cedar Rapids’ Paramount Theatre to witness the ceremony, in which biographical videos described the honoree’s efforts to win life-changing jobs.
In the employer category, T&D Repair in Burlington and Winnebago of Forest City were honored for their commitment to hire disadvantaged candidates. According to McCarthy, “Our employees are very loyal, hardworking, and dependable. Because of their struggles, they really value their job.”
One such honoree is Yvonne Rodriguez of Sheldon. Trapped in a life of poverty and lacking marketable skills, Rodriguez pursued training in her struggle to gain financial independence for her family. She’s now employed as an optometrist assistant at Eye Care Center in Sheldon, where her employer credits her with attracting new customers through community involvement and bilingual skills.
Each employee honoree received a $500 cash award and engraved trophy.
Honoree Yvonne Rodriguez believes perseverance is the key for struggling jobseekers. “Always believe there’s a light at the end of the tunnel,” she urges, “There will be a day you wake up and say ‘This is the life I’ve been wanting.’”
As Winnebago Industries Inc. works to strengthen its presence in the outdoor lifestyle market through Winnebago Outdoor, it has found an opportunity to do it about a mile from its production plant in Forest City, Iowa.
The Mason City Globe Gazette reported that Winnebago Outdoor is one of the sponsors of the Tree Town Music Festival slated for May 23-25 at Heritage Park of North Iowa in Forest City.
“We saw an opportunity right across the street and thought ‘Let’s jump on it,’” Denise Yeager said of Tree Town. Yeager is the consumer engagement manager who oversees WIT Club and brand and licensing.
Winnebago Outdoor is the motor home manufacturer’s brand licensing effort geared toward sharing the Winnebago name and philosophy with public in a variety of outdoor gear, clothing and other items.
“We will start with categories close to the RV (lifestyle),” Yeager said of Winnebago Outdoor’s event relationships. “We want to reach out to anyone who enjoys the outdoor lifestyle.”
One way to reach out is at the Tree Town festival.
“We’re excited about the opportunity to have Winnebago Outdoor’s name on stage,” Yeager said. “People will see the stars performing and see our name at the same time.”
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