Woodall Publications Corp has included 39 Kampgrounds of America Inc. (KOA) parks in North America on its annual list of top-rated campgrounds and RV parks, according to a KOA news release.
That total is more than any other camping company in the U.S. or Canada placed on the list, according to officials at Woodall’s.
The 5W/5W top rating from Woodall’s allows recreational vehicle owners and campers to search and find the top-rated RV parks and campgrounds that meet their travel needs, according to Joe Daquino, senior vice president and publisher for Affinity Group Inc.’s (AGI) Affinity Media Division, the parent company for Woodall Publications.
“Privately owned campgrounds and RV parks covet the 5W Woodall’s rating,” Daquino said. “It’s valued as the industry’s longest running standard, and most respected rating system.”
A total of 333 campgrounds in North America received the 5W/5W rating for 2011 and are listed in the 2011 Woodall’s North American Campground Directory.
“It’s gratifying to have an outside authority such as Woodall’s Publications verify what our campers already know,” said Pat Hittmeier, KOA president. “We pride ourselves on the fact that our KOA owners know what their campers want because we tirelessly survey our campers and ask that very question. Our KOA owners have become experts in analyzing the camping data we provide, and working hard to ensure that they deliver just the sort of experience our campers want and expect.”
In order to rate campgrounds across North America, Woodall’s field teams conduct their own on-site inspections of every park. The final ratings are a composite of several different areas of interest, including a campground’s physical grounds, restrooms, site and road developments, surrounding recreation and the superior maintenance of its facilities.
The KOA campgrounds receiving a 5W/5W Woodall’s rating for 2011 are:
- Hot Springs National Park KOA located in Hot Springs, Ark.
- San Diego Metro KOA located in Chula Vista, Calif.
- San Francisco N/Petaluma KOA located in Petaluma, Calif.
- Pueblo South/Colorado City KOA located in Pueblo, Colo.
- Grand Junction KOA located in Grand Junction, Colo.
- Starke/Gainesville NE KOA located in Starke, Fla.
- Lafayette KOA located in Scott, La.
- Port Huron KOA located in Kimball, Mich.
- Petoskey KOA located in Petoskey, Mich.
- Branson KOA located in Branson Mo.
- Polson/Flathead Lake KOA located in Polson, Mont.
- Chocorua KOA located in Chocorua, N.H.
- Carlsbad KOA located in Carlsbad, N.M.
- Newburgh/New York City North KOA located in Plattekill, N.Y.
- Watkins Glen/Corning KOA located in Watkins Glen, N.Y.
- Chautauqua Lake KOA located in Dewittville, N.Y.
- Buckeye Lake/Columbus East KOA located in Buckeye Lake, Ohio.
- Dayton KOA located in Brookville, Ohio.
- Shelby/Mansfield KOA located in Shelby, Ohio.
- Sandusky/Bayshore KOA located in Sandusky, Ohio.
- Checotah/Lake Eufaula West KOA located in Checotah, Okla.
- Allentown KOA located in New Tripoli, Pa.
- Erie KOA located in McKean, Pa.
- Gettysburg/Battlefield KOA located in Gettysburg, Pa.
- Bellefonte/State College KOA located in Bellefonte, Pa.
- Pine Grove/Twin Grove Park KOA located in Pine Grove, Pa.
- Rapid City KOA located in Rapid City, S.D.
- Badlands/White River KOA located in Interior, S.D.
- Mount Rushmore KOA located in Hill City, S.D.
- Manchester KOA located in Manchester, Tenn.
- Pigeon Forge/Gatlinburg KOA located in Pigeon Forge, Tenn.
- Rusk KOA located in Rusk, Texas.
- South Padre Island KOA located in South Padre Island Texas.
- Lake Conroe/Houston North KOA located in Montgomery, Texas
- Williamsburg KOA located in Williamsburg, Va.
- Harpers Ferry/Civil War Battlefield KOA located in Harpers Ferry, W.Va.
- Barrie KOA located in Barrie, Ontario.
- Thunder Bay KOA located in Thunder Bay, Ontario.
- Toronto North/Cookstown KOA located in Cookstown, Ontario.
Celebrating its 75th anniversary this year, Woodall Publications Corp. is launching a host of new digital products and services to complement its industry-leading campground directory and website.
“It’s cool to be celebrating 75 years,” said Ann Emerson, vice president and publisher of Woodall Publications Corp. “It’s not only 75 years as a print title – Woodall’s North American Campground Directory – but look at all the digital stuff we’re doing today. The RV lifestyle lends itself to the technology that’s coming out now. It’s all about the digital world.”
“It’s very exciting. There are some incredible statistics out there about how many people own cell phones and are texting. The younger demographic is ripe for the digital channel and we are ready to deliver it,” she said.
For example, Emerson noted that in 2010 Woodalls had 277,000 people visit woodalls.com via mobile devices. In 2009, that might have been around 5,000.
Virtually all Woodalls’ readers have cell phones and 79% own two or more. Average age is 57, average income is $85,000, average nights annually spent in parks is 57. And those campers, on average, spent $1,500 on their last RV trip.
“We had a 33% increase in the number of visitors to our website in 2010,” said Emerson. “We get 15 million page views in a year, twice as much as our nearest competitor gets. That’s why we’re doing the mobile version of our website.”
Emerson and her staff rolled out plans for the 2012 Woodall’s North American Campground Directory and a host of related programs at their annual “rep” conference, a term referring to the teams that travel North America visiting campgrounds on behalf of Woodall’s, which was held Jan. 17-20 at the Flamingo Las Vegas Hotel.
The company officially marked its 75th anniversary at a closing banquet attended by an array of industry leaders.
The 27 rep teams, some of whom began their data collection in the field on Feb. 1, were introduced to a host of new cutting-edge digital programs at the Woodall conference to better serve Woodalls’ “affluent, active and tech-savvy” customers, 54% of whom own web-enabled mobile phones.
Packaging its digital assets – mobile and online – is a focus for Woodall’s, allowing consumers to find RV parks and campgrounds through multiple channels and touch points. Many of the enhancements offered on woodalls.com are also available on the mobile application, often optimized for this emerging channel, explained Emerson.
Woodall’s will roll out its first mobile application this spring, which will be available for the iPhone (including the iPad and iPod Touch). This free app will allow RVers to search for campground listings geographically, by name or by nearby attractions. Some of the campground products and features available on the mobile app include:
- Website Link: A direct link from the application right to your website.
- Digital Photos: Up to five digital photos with one’s Listing Details Page.
- Banner Ad: A mobile version of a listee’s state/provincial banner found on the Search Results Page of the application.
- Front of the Line Exposure: Exclusive Woodall feature that “jumps” your listing to the top of the iPhone Search Results Page in a city of your choice.
- Video – A video of your park, optimized for viewing on the application.
- Digital Spotlights: Your story in your own words.
- Visual Tour: This interactive slideshow is located on the Listing Details Page and “paints the picture” of the camping experience you offer guests.
- The above-mentioned products will also be available on woodalls.com, as well as:
- Digital Web Ads: A digital version of a print ad in the campground directory can be activated from the Search Results and Listing Details Pages.
- Instant Email: Customers can e-mail a campground directly from the Listing Details Page.
- Social Media: Accesses a campground’s Facebook and Twitter links from the Listing Details Page
- Rotating Banners: Rotating State/Provincial Banners found on both the Search Results and at the footer of a campground’s Listing Details Page.
- Blogging Opportunities: Three blog posts to draw readers to a given area.
- E-newsletter Editorial Features: Reach the inbox of Woodalls’ most engaged users by telling a story in your own words. Campgrounds may choose the months.
“We are so excited and our rep teams are excited to go out and talk to our campground customers about this technology and marketing possibilities we can all learn together,” said Emerson.
The traditional print directory will include full-color state and provincial travel maps, GPS coordinates and physical addresses on select listings and “One Tank Trip” ideas, among other helpful information for campers.
A scannable QR (Quick Response) Code placed in a campground’s ad connects RVers from their offline print ad to their online Visual Tour via their mobile phones.
The 2011 edition also marked the first year advertisers were able to incorporate an industry-first, four-color process in the listing section advertisements in the Woodall’s directories. “It’s breathtaking, the colors really pop,” Emerson said. “We know for the 2012 edition there will be even more parks that want to do that.”
The 2012 directory will contain ratings of more than 8,000 privately owned and 6,000 public parks across North America.
Woodall’s is the official directory of the Family Motor Coach Association (FMCA), Family Campers & RVers, Camp Club USA and Camping World President’s Club. The Escapees RV Club and the National Association of RV Parks and Campgrounds (ARVC) are also partners with Woodall’s, while Camping Life is its affiliated family camping magazine.
“We are very optimistic it will be a good year for the industry and for Woodalls,” said Emerson, noting that the deadline for data collection for the 2012 directory is Aug. 31. The directory comes off the presses the week after Thanksgiving.
For information, call (800) 323-9076 or visit www.woodalls.com.
Affinity Group Inc. (AGI) is the parent company of Woodalls and RVBUSINESS.com.
Woodall Publications Corp., producer of the most comprehensive and reliable campground directories available, this week announced the release of its 2010 North American Campground Directory. New for 2010 are full-color maps for all states and provinces and the addition of GPS coordinates and physical addresses on select listings.
The directory outlines driving directions, locator maps, site widths, overnight fees and handicap accessibility for campgrounds and recreational vehicle parks across the U.S., Canada and Mexico. Organized by region and then by state or province, each travel section begins with an at-a-glance chart outlining which parks welcome big rigs, pets and are Internet friendly (Wi-Fi parks are specially marked) to make identification of preferred amenities quick and easy, according to a news release.
The 2010 directory, which is printed on recycled paper, includes more than 309,999 updates and changes to provide outdoor enthusiasts the most reliable travel information, highlighting attractions and points of interest to make planning an RV vacation simple. Each privately-owned campground is personally inspected and rated by a Woodall’s field representative team.
“Woodall’s continues to provide today’s smart travel enthusiast with easy to access and trusted information,” said Joe Daquino, senior vice president, Affinity Media, the parent company for Woodall Publications. “The 2010 Campground Directory and its multi-media components are the most comprehensive outlets for road or RV travel planning, allowing our readers to create the best vacation experience possible.”
Returning again in 2010 is a complimentary CD-Rom that features all campgrounds, RV parks, service centers and attractions found in the print version. The CD is in a searchable format that does not require an Internet connection — ideal for research while on the road.
Woodall’s popular “One Tank Trips” also return in 2010 with approximately 70 suggested trips to take throughout North America by personal automobile or RV. The trips pack a punch, but won’t break the fuel budget for travelers wishing to hit the open road.
In addition to the comprehensive North American edition, Woodall’s offers nine regional campground guides, including the Eastern & Western editions and individual regional guides: Far West, Frontier West & Great Plains, Great Lakes, Mid-Atlantic, New York/New England, the South and Canada. To further assist RVers, Woodall’s offers an RV Owners Handbook, Camping and RVing with Dogs and two cookbooks: Cooking on the Road with Celebrity Chefs and Campsite Cookbook. Also available is the Woodall’s Extended Stay Guide to help RVers find places to park and RV for a month or a season. This guide is included in each edition of the Campground Directory.
Woodall’s is the official directory of the Family Motor Coach Association (FMCA), Family Campers & RVers, Camp Club USA, NASCAR and Camping World President’s Club. Woodall’s also partners with the Escapees Full Timers Club and the National Association of RV Parks and Campgrounds (ARVC), while Camping Life Magazine is the Woodall’s monthly family camping magazine.
The 2010 North American Campground Directory is available now at bookstores, RV dealers and Camping World stores. To purchase the directory online or for more information on Woodall’s and its publications, call (800) 323-9076 or visit www.woodalls.com.
Affinity Group Inc. is the parant company of Woodall Publications Corp., RVBusiness magazine and RVBUSINESS.COM.
Affinity Group Inc. (AGI), the nation’s largest provider of outdoor recreation clubs, services, media and events, today (Oct. 1) unveiled a new look for Woodalls.com, an online resource providing relevant RV and RV camping information to outdoor enthusiasts of all ages.
Woodalls.com is specifically designed to help users make informed decisions in several key areas — locating private and public campgrounds that suit their RV and tent camping travel needs, locating RV rentals both on-site and over-the-road, staying informed and entertained with destination articles and finding interesting things to see and do while camping, according to a news release.
The result of this new website enables visitors to easily access Woodall’s impressive database of campground information without a log-in.
“It’s easy to get lost when looking for the right campground, whether you’re a fulltime RVer or new to the lifestyle. Our intuitive, user-friendly search tools make finding what you’re looking for quick and easy. From driving directions using Google maps to on-site amenities, Woodalls.com is the one-stop site to find what you need for your next trip,” said Ann Emerson, vice president and publisher of Woodall Publications and Affinity Guest Services. “While our North American Campground Directory has been a resource to RVers for nearly 75 years, we feel that giving our customers direct and online access to this great information in the age of technology shows we are committed to serving our customers in multiple mediums.”
Woodall’s also sets itself apart from all other campground directories by having a unique dual rating system. One rating is assigned to the facilities at the park. The other is assigned to the availability of recreation. This unique system is especially important to those enjoying the RV lifestyle with lengthy big rigs that require larger spaces at campgrounds. Weekend family camping trips are also easier to manage as far as searching for recreation is concerned. The more Woodall “W’s” means more recreational development.
This re-launch is just the beginning of a phased approach to a more robust website that is scheduled to roll out over the course of the next 6-12 months. While Woodalls.com provides a completely free service, registering as a Diamond Club member allows visitors to save their searches, access money-saving areas of the site, and receive special pre-publication and product offers. Soon Diamond Club members will also be part of a new online RV and camping community.
Woodall Publications, RVBusiness and RVBUSINESS.COM are AGI holdings.
The Pomona RV & Travel show, originally scheduled for April 23-26, will now be held June 19-21, and is partnering with Summer Fest ’09.
In addition to the RV show, visitors will be able to attend the Boat, Home & Backyard and Computer Spectacular all for one price, according to a news release. The show will run Friday, June 19, from 12 noon to 7 p.m.; Saturday, June 20, from 10 a.m. to 7 p.m.; and Sunday, June 21, from 10 a.m. to 6 p.m. at the Pomona Fairplex in Pomona, Calif.
Comedians with a love for life on the road, Pat Mac and Mike Faverman, will delight attendees with their outdoor cooking tips and easy recipes as they present “Ultimate Camp Cooking” on stage at the Show. They have several years of professional cooking experience and even more years performing to audiences as stand-up comics. They get crowds fired up about the outdoors and especially talking about great food.
Other events at the Fairplex during the weekend will include the 45th Annual LA Roadster Show and Wine and Cars Under the Stars events. (Separate admission is required for these two events.)
Show attendees will be able to register to win one of four Keystone RVs in the “Live Your Dreams Sweepstakes.” Other prizes include “The Rally 2010” dry camping reservation, a one-year Good Sam Emergency Road Service membership, a one-year RV Handyman Club membership, a Woodall’s North American Campground Directory and a one-year Good Sam Club membership.
The Pomona RV & Travel Show is produced by Affinity Events a division of Affinity Group Inc. (AGI). Call (805) 290-2203 for more information or visit www.agievents.com.