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Woodall’s/AAA Campground Guides Are Available

March 22, 2012 by · Leave a Comment 

The Woodall’s/AAA Official Campground Guides are now available, according to a press release.

“The new series combines the expertise of Woodall’s in RVing and family camping with expanded listings and travel content,” said Bill Wood, executive editor, AAA Publishing. “This series reinforces our commitment to providing AAA members with accurate, valuable travel information for all their travel planning needs.”

Seven co-branded regional guides are now available to members exclusively through AAA/CAA offices. The guides have a cover price of $10.95 each, but AAA members receive discounted pricing.

The Woodall’s/AAA guides list more than 14,000 private and public facilities in the U.S., Canada and Mexico. Listings contain details needed to select the right campground or RV park, including location information, rates, Woodall’s campground ratings, hookup availability, handicap accessibility, pet policies, Internet access and the availability of AAA member discounts. To assist with trip planning, the guides also offer state and province travel information including climate, time zones, local events, attractions and shopping.

For each privately owned campground/RV park listing, Woodall’s assigns two ratings — one for recreation and the other for facilities — both on a scale of one to five “W’s.” In general, a greater number of W’s indicates more extensive offerings and development. Other features include Woodall’s point-to-point “One Tank Trips,” green-friendly park listings and Extended Stay listings for places to park RVs for a month or season.

 

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Sales Efforts Started for ’13 Good Sam Directory

February 15, 2012 by · Leave a Comment 

Sales rep teams from the newly merged Trailer Life and Woodall’s campground directories are beginning to fan out over North America to gather data for the 2013 “Good Sam Travel Guide & Campground Directory.”

According to a report by Woodall’s Campground Management, this new, hybrid campground directory under the Good Sam brand is emerging from the best of both Woodall’s and Trailer Life directories, representing nearly 130 years of combined industry service and campground expertise.

This new directory will offer higher circulation and even more online and mobile application marketing opportunities to campgrounds and parks. This combined directory will utilize the Trailer Life 10/10*/10 rating system, with some enhancements borrowed from the Woodall’s rating system.

The ratings as always will be based on personal visits by the directory representatives. The 41 rep teams (40 couples and one individual) met Jan. 22-27 at the Flamingo Hilton Hotel in Las Vegas, Nev., to review plans for the directory.

“We have some great enhancements for our advertising partners planned for our 2013 directory,” said Ann Emerson, vice president and publisher of the new combined directory. “Not only will we have more exciting marketing tools for parks to connect with avid RVers and campers, we will also expand our number of field teams to permit them to spend more time working with individual parks on their marketing programs.”

To view the entire article click here.

 

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Rand McNally Offers Woodall’s Data on TripMaker

February 14, 2012 by · 2 Comments 

Rand McNally and Woodall’s are partnering to include Woodall’s campground data in Rand McNally’s TripMaker RVND GPS units for RVers.

According to a press release, the data will be pre-loaded in devices shipping mid-April, and also will be available to current owners of TripMaker RVND devices – both the 5-inch and 7-inch models – via a free download early in the second quarter.

Rand McNally said it will be reaching out to existing owners to ensure that they are able to download the new content.

“Woodall’s is North America’s leading source of campground information for RVers and campers. We are very pleased to offer this very valued content as part of our industry-leading RV GPS devices,” said Dave Muscatel, CEO of Rand McNally.

Highlights of the Woodall’s Campground data include:

• Listings for more than 12,000 RV parks and campground locations, with amenities.

• Family-friendly campgrounds and pets-allowed locations.

• “Big Rig” parks.

• “Green parks.”

• Site information such as extended stay sites available, typical site width and pull-through information.

• Services such as fees, escort to site, dumping.

• Essential information about seasonality and rates.

The data also includes the proprietary “5-W” ratings, which reflect the views of unbiased inspectors who visit and rate every possible private campground each year.

“We are excited to bring together two well-known brands in the RVing community – Rand McNally and Woodall’s,” said Ann Emerson, vice president and publisher, Woodall’s & Trailer Life Directory. “Our carefully researched data will certainly enhance the value of the TripMaker RVND GPS to RVers, especially those who have been loyal users of Woodall’s for decades.”

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Trailer Life, Woodall’s to Form ‘Super Directory’

November 21, 2011 by · Leave a Comment 

Trailer Life Directory and Woodall Publications, publishers of “North America’s top two campground directories and leading campground search websites and mobile applications,” announced today (Nov. 21) that they will be “uniting” to form a single “super directory” North American print edition in 2013.

According to a press release, the two companies will join forces to “inspire travel by bringing the highest quality, most complete and accurate information about RV and camping travel to the most engaged RVers and campers in North America.”

On announcing the merger Marcus Lemonis, chairman and CEO of parent Good Sam Enterprises LLC, said, “The consolidation of the two directories into one ‘super directory’ will provide our customers with a single source for their RVing and camping travel planning. The coming together of these two brands enables us to serve as more than a directory, and will represent an ‘everything RV guide’ for the consumer to be inspired to fully explore the RV lifestyle across North America.”

“This merger will also allow us to drive more business to our RV park and campground advertisers and to our network of Good Sam Parks,” continued Lemonis. “We know that our success is predicated on the success of our customers, and combining the strength of the industry’s two leading directory brands is just one way in which we can ensure we are serving the needs of our campground, RV park and resort customers. Advertisers have asked us to consider a unified directory so that they can focus their marketing spend in one powerful vehicle. Thus we made this decision with our park and campground partners very much in mind, to provide them one ‘super directory’ which will be the ultimate marketing showcase for them.”

Beginning with the 2013 edition, a new campground directory under the Good Sam brand “will emerge from the best of both Woodall’s and Trailer Life directories, representing nearly 130 years of combined industry service and campground expertise.” The release stated that this new directory will offer higher circulation and even more online and mobile application marketing opportunities to campgrounds and parks. This combined directory will utilize the Trailer Life 10/10/10 rating system, with some enhancements borrowed from the Woodall’s rating system. The ratings as always will be based on personal visits by directory representatives.

Other improvements to the 2013 combined directory will include state and provincial points of interest, the RVers “Bucket List” for 2013, tips to improve your RV and camping lifestyle, 10-Minute Tech Tips, RV maintenance advice, how to buy or sell an RV, dealers and service station locations, games, puzzles, recipes and coupons. The directory will also spotlight the Good Sam RV Park and Resort network, “the largest affiliated park network in North America,” featuring more than 1,700 RV parks and resorts where Good Sam members can save 10% on nightly camping fees.

Both the Trailer Life and Woodall’s brands will continue into 2013 and beyond according to the company. Woodall’s regional directory editions will continue to be published in 2013, in an exclusive partnership with AAA, and Trailer Life Magazine will continue to be published on a monthly basis. Likewise websites, online directory search, and mobile applications will continue to exist for both brands.

The combined 2013 combined directory will not affect the distribution and circulation of the 2012 Trailer Life and Woodall’s directories, websites and mobile applications, as both the Trailer Life and Woodall’s 2012 directory editions will be available to consumers just the same as past years.

“We have some great enhancements for our advertising partners planned for our 2013 ‘super directory’ and are excited to share our plans with the industry at the upcoming ARVC Conference,” said Ann Emerson, vice president and publisher of the new combined directory. “Not only will we have more exciting marketing tools for parks to connect with avid RVers and campers, we will also expand our number of field teams to permit them to spend more time working with individual parks on their marketing program.

“We also want to assure our advertising customers that our 2012 Woodall’s and Trailer Life Directory circulation commitments will be met through our various distribution channels, beginning in December of this year and continuing throughout 2012. And we will continue to connect campgrounds with active RVers through our three websites, www.trailerlifedirectory.com, www.woodalls.com and www.goodsamclub.com, as well as through our mobile applications for both Trailer Life and Woodall’s directories.”

The release stated that the 2013 combined directory will take advantage of the previously separate circulation strategies for each brand. The Woodall’s Directory has been distributed through bookstores, mass merchant chains, Camping World stores, RV dealers and campgrounds, while the Trailer Life Directory has been primarily distributed to the Good Sam Club members and through internet sales. The combined directory in 2013 will utilize both these distribution strategies to reach all the active, affluent RVers and campers that each of these brands reached separately in the past. Campground search tools for the combined directory will also be available at www.trailerlifedirectory.com, www.woodalls.com and www.goodsamclub.com websites, as well as on campground search mobile applications for both iPhone and Android.

“Having this ‘super directory’ under the Good Sam brand will give our advertisers greater share of mind with the market’s largest RVer database, the combined 4 million plus avid RVers who are members of Good Sam and customers of Camping World,” added Lemonis. “While advertisers will benefit from the larger consumer audience, RVers will reap the rewards of a single source for all their RV travel planning needs. Publishing this combined directory under the Good Sam brand will be a powerful unifying strategy for our entire organization, and will further our mission to grow the Good Sam brand, Good Sam Club, and our Good Sam Park network.”

 

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Woodall’s Rolls Out Campground Mobile App

July 5, 2011 by · Leave a Comment 

Woodall’s, a Camping World company and the leading brand in campground directories, today (July 5) announced the launch of RV & Camping Copilot, the most comprehensive campground mobile application available for iPhone and iPad.

The free app provides RVers and outdoor enthusiasts instant and convenient access to more than 12,000 private and public campgrounds and RV parks in the United States and Canada, plus Mexico. It can be downloaded for free at http://itunes.apple.com/us/app/woodalls-rv-camping-copilot/id445868562?mt=8.

Woodall’s RV & Camping Copilot can be downloaded for free from the Apple App Store and provides complete campground information, including amenities, services, types of campsites, on-site recreation and identifies many camping discounts offered at parks. Private campgrounds also include Woodall’s 5W/5W Rating System, which is the most trusted consumer campground rating.

“Woodall’s RV & Camping Copilot is a groundbreaking mobile application that provides RVers and family campers access to campground information from the comfort of home or their home on the road,” said Marcus Lemonis, CEO of Camping World. “This mobile app is the first of its kind, and we are pleased to lead the industry into the mobile space. But more importantly, we are thrilled to offer this app to camping enthusiasts for free.”

Woodall’s is also allowing RVers and campers the opportunity to enter to win $250 cash to support their summer camping plans. Consumers can simply download the app, try it, write a review on both iTunes and on the Woodall’s Facebook page at Facebook.com/Woodalls and they will be automatically entered to win.

The Woodall’s mobile application interface is intuitive and easy to navigate. It will offer the ability to search campgrounds by city, state/province, nearest location or by campground name in an easy one-click search format. Users will also have the ability to view photos, take virtual tours and indicate their favorite campgrounds as well as share them on Facebook, Twitter or email to a friend. More than 1,000 popular attractions, in addition to Camping World retail locations, are accessible on the application.

The Woodall’s RV & Camping Copilot App supports the iPhone, iPod Touch and the iPad and requires the iOS 4.2 system or higher, and was developed in collaboration with Consent Media.

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Woodalls: Find ‘Green’ RV Parks on Facebook

April 21, 2011 by · Leave a Comment 

woodalls_greenfriendlyTo celebrate Earth Day, Woodall’s announced the creation of a searchable database of “Green-Friendly” parks at Facebook.com/Woodalls.

The Woodall’s/ARVC Plan-It “Green-Friendly” Park Program, which rolled out last year, helps identify parks that are implementing eco-friendly practices at their campground or RV park.

Together, Woodall’s and the National Association of RV Parks and Campgrounds (ARVC) — with guidance from Leave No Trace (an organization dedicated to the responsible enjoyment of the outdoors) — has developed “Green-Friendly” criteria that is applied to RV parks or campgrounds around the country.

In order to be considered “Green-Friendly,” parks must meet nine out of the 18 criteria listed below:

  • Tankless water heaters.
  • Motion sensors for lighting in bathrooms and clubhouses.
  • Energy-efficient light bulbs.
  • Non-toxic, biodegradable cleaning products.
  • Water saving showerheads and/or faucets with automatic shutoff taps.
  • Recycle bins for cans, paper, glass and plastic.
  • Energy saving appliances.
  • Eco-friendly and “Leave No Trace” tips and education for guests.
  • Landscaping that uses wood chip, pebble, paved or grass paths to decrease soil erosion.
  • “Reduce Water Usage” signage for guests around the park.
  • One or more of the following: lighting, heaters and/or coolers with timers.
  • Solar or wind power.
  • Low flush toilets or waterless urinals.
  • Grey water access (if allowed in state).
  • On-site organic composting.
  • Email confirmations rather than paper to minimize paper waste.
  • Geothermal heating and cooling.
  • A program for frequent tree planting.
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Woodalls/Trailer Life Publish RV Buyers Guide

March 22, 2011 by · 1 Comment 

2011 RV Buyers Guide now available

2011 RV Buyers Guide now available

RVers in the market for a new model RV are in luck. The new RV Buyers Guide 2011 from Trailer Life and Woodall’s has been published.

The 176-page directory lists more than 400 motorhomes, travel trailers, fifth-wheels, truck campers, folding camping trailers and sport utility recreational vehicles, according to a news release.

Each RV’s profile includes information about construction features, dimensions, popular options, RV weights and towing capacities, standard features, engines on powered RVs, and available options, all of which help buyers compare models from different manufacturers. Floorplans and warranty information are also included.

The guide costs $7.99 and is available from its publishers, at some newsstands and at RVbookstore.com.

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Camping World & Woodall’s Plan Partnership

March 3, 2011 by · Leave a Comment 

Camping World logoRV retailer Camping World and its Woodall’s campground directory unit have joined forces in an effort to increase awareness about and accessibility to the RV lifestyle, the company announced in a press release.

“Camping World’s vast presence in the U.S. as a leading RV retailer and Woodall’s prominence in the campground market proves to be a natural fit and a win-win for both of their current and potential customers,” the release states. “In effect, this alliance brings together the innovation and strength of both companies in their respective fields.”

“Camping World is proud to partner with Woodall’s,” added Camping World President Johnny Sirpilla. “We feel confident that the increased exposure the RV parks and campgrounds will receive now that Woodall’s is designated as the ‘Official Directory of Camping World’ is beneficial to all.”

The circulation of Woodall’s North American Campground Directory is expected to increase in 2012 with the added accessibility of the directories to 750,000 Camping World President’s Club members

“As the partnership between Camping World and Woodall’s is developed over the next few months,” the release further states, “there are many benefits and opportunities for private RV parks and campgrounds such as the ability to become a Camping World licensed park, stock Camping World parts and accessories on site and gain increased exposure with nearby Camping World retail stores and dealerships which will increase traffic by increasing visibility.”

The online search module for Woodall’s campgrounds soon will be prominently located on the Camping World website providing customers with one-stop shopping for all RV needs while also increasing exposure for the campgrounds.

“Our partnership strengthens the awareness of RV parks and campgrounds across the country by bringing greater recognition and enabling us to better align our services for the consumer as well as our RV park and campground customers,” stated Ann Emerson, Woodall’s vice president and publisher.

Future plans include the addition of Camping World stores to the Woodall’s 2011 iPhone application and exclusive Camping World offers extended to Woodall’s Facebook and blog followers. Additional developments for this partnership also include Woodall’s having a strong presence at Camping World attended consumer RV shows as well as special in-store promotions catering to President’s Club members such as a “Woodall’s Wednesday” offering special incentives and dedicated space in Camping World stores.

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Woodall’s Links Social Media to Park Sector

April 7, 2010 by · Leave a Comment 

Woodall's logoWoodalls.com, one of the leading websites in the RV and camping industry, is now offering campgrounds and RV parks a new way to connect with RVers and family campers via Facebook and Twitter.

Each year, millions of camping enthusiasts search woodalls.com to find the perfect RV park or campground. With the rising popularity of social media Woodall’s is launching an exciting new program to connect its website customers to a campground’s own Facebook or Twitter page. From the park’s website listing, Woodall’s will link RVers and family campers directly to its Facebook and Twitter page, according to a news release.

“More and more campgrounds are embracing social media sites such as Facebook and Twitter as a way to connect with their customers,” said Ann Emerson, vice president and publisher for Woodall’s, “and since Woodall’s has always been in the business of connecting campgrounds with campers and RVers, we are excited to use social media to enhance how we do that.”

By sending Woodall website users directly to the park’s Facebook and Twitter pages, consumers can connect both with the campground and with other camping enthusiasts who are fans or followers of that campground too.

“When we evaluate our consumers’ behavior, we find that the more engaged a person is with you, the more valuable he or she is as a customer,” explained Emerson. “This new program allows us to send our best customers to a campground’s Facebook and Twitter pages where they can interact with them. It’s another way Woodall’s can deliver a very targeted market.”

Woodall’s will soon celebrate its 75th anniversary and continues to lead the market in product innovation. For more information about this new program, contact Dawn Watanabe, director of sales at dwatanabe@affinitygroup.com (800) 323-9076.

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Alabama Luxury RV Resort Plans Opening

April 24, 2009 by · Leave a Comment 

bella-terra-resort-logo Bella Terra of Gulf Shores, a Class A motorhome RV resort in Foley, Ala., is preparing  for a five- day grand opening celebration May 6-10.

This celebration marks the official launch of the RV resort, which had a soft opening last November. Five days of festivities are planned, including a wine and cheese kickoff reception, a traditional Gulf Coast crawfish boil (to be held poolside with live entertainment) and a bon voyage catered continental brunch in the resort’s 6,000-square-foot grand clubhouse, according to a news release.

Construction began on the 40-acre Bella Terra resort in September 2007. It offers both full ownership, as well as rentals through its resort management offering. Resort lots range in price from $89,000 to $155,000 with over 80% of Phase I lots sold to date.

Bella Terra of Gulf Shores is the first in a family of nationally branded luxury RV resorts with lots both for sale and for rent. Sagebrush Realty Development, the resort’s developer, brings to the industry over 40 years of combined experience in development and property management.

 “We are excited about the grand opening celebration, as it brings our owners and guests together at our beautiful resort for fun-filled activities and camaraderie,” said Chuck Smith, president of Bella Terra RV Resort. “Like the parents of a child, we are obviously proud of Bella Terra. It is extremely satisfying to have our efforts confirmed by the perfect ratings we received from Woodall’s and Good Sam Club. It is a testament to our staff and the quality of the resort.”

The Gulf Shores location for this first Bella Terra resort was selected due to area’s amenities and high growth potential. Onsite, owners are able to enjoy a luxury lifestyle with concierge service, planned resort activities and clubhouse complete with fitness center and private movie theatre.

“Bella Terra of Gulf Shores continues to be well received throughout the industry,” said Tripp Keber, executive vice president, Sagebrush Realty Development.”Over the past 18 months, we have worked tirelessly to ensure that the resort is aligned with the appropriate partnerships. These relationships include the best of breed in high-end manufacturers, RV dealerships and coach affinity groups. We believe these relationships are symbiotic and key to our overall success.”

Demand for high-end resorts such as Bella Terra continue to remain strong despite today’s difficult economic conditions, he continued. One factor is the Baby Boomer generation and Boomers’ demand for resorts with all the amenities one would expect from a five-star resort. Keber added, “Additionally, we are confident that through these partnerships we’ll demonstrate that this resort chain is redefining luxury living for RV travelers moving across the country. It has been great receiving the validation we have received to date.”

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