RVDA Gives Dealers New Selling Tool

April 6, 2009 by · Leave a Comment 

A new DVD aimed at RV consumers will give dealers another tool to help protect their customers through Protective’s XtraRide RV Service Agreement Program, which is exclusively endorsed by the Recreation Vehicle Dealers Association (RVDA). The service agreement program is through the Asset Protection Division of Protective.

The eight-minute video emphasizes how an XtraRide extended service agreement can provide additional peace of mind for customers after the manufacturer and component part warranties expire, according to an RVDA news release.  The DVD is ideal to use in the F&I office, customer lounge, and at special dealership events, RVDA noted.   A copy of the DVD will be included in  each April issue of RV Executive Today magazine and is available online  at a  link on   A DVD version that repeats the program is also  available upon request from Protective.

 XtraRide offers both a named component coverage program as well as  exclusionary coverage on motorhomes and travel trailers.  Optional benefits  for motorhomes and travel trailers include the deluxe component package, leveling jack system, slide out room coverage and audio video coverage. When the customer selects platinum coverage, the optional benefits are included as part of the covered component groups.

“Protective is dedicated to providing the best possible service agreement to RV dealers and their customers,” said Bill Koster, vice president of recreation vehicle and specialty products for Protective’s Asset Protection Division. “This video is another way for dealers to show the features and benefits of an XtraRide extended service agreement, our 24/7 concierge service, 24/7 roadside assistance and 24/7 RV tech support.”

The XtraRide service agreement is backed by Lyndon Property Insurance Co. (a Protective company) in all states except New York.  In New York, the product is backed by Old Republic Insurance Co. 

For more information regarding the XtraRide RV program,  call Protective at (800) 950-6060, ext. 5738,, or visit

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