CrossRoads Holds 3rd Operation Appreciation

The Ross family was the first family to participate in our Operation Appreciation.

For a third year, Topeka, Ind.-based CrossRoads RV will be partnering with Yogi Bear’s Jellystone Park Camp Resort at Barton Lake in Fremont, Ind., to provide free lodging for any active-duty military personnel and their families.

According to a press release, this was a program introduced by CrossRoads President Don Emahiser in 2010 as a way to “give a little back for the sacrifice our local military families have gone through and provide some well-deserved rest and relaxation.”

Jellystone donates a seasonal lot while CrossRoads RV supplies a luxurious Hampton destination trailer.  The program begins April 14 and runs through the camping season.  Located in Northeast Indiana 50 miles north of Fort Wayne, Yogi Bear’s Jellystone Park Camp Resort in Fremont offers fun for the whole family including indoor and outdoor swimming pools, water zone, boat rentals, miniature golf, a playground facility and horseshoe pits.

“At Crossroads, we see the Operation Appreciation program as a small way we can give back to the military community,” said Emahiser. “Last year we were able to give more than 25 military families time together in a recreational setting.  We are extremely proud of that and are looking forward to hosting more of our local service families this year,” he added.

For more information on the Operation Appreciation program or to make reservations, contact Kathy Fuller at (888) 226-7496 or at kfuller@crossroadsrv.com.

Dutchmen, Jellystone Parks Launch Promotion

Consumers who purchase a new Dutchmen travel trailer or fifth-wheel this year are getting an extra bonus – a free night of camping at any Yogi Bear’s Jellystone Park Camp Resort in the U.S. or Canada.

“We think this is a great way to introduce our customers to the many fun-filled, family Jellystone Parks across North America – we are excited to have the opportunity of introducing the Dutchmen RV brands to the Club Yogi Rewards members as well,” said Bruce Hardy, director of marketing for Dutchmen Manufacturing Inc., adding that this year is the first time the Goshen, Ind.-based company has partnered with a campground chain to offer free camping.

According to a press release, the promotion is also the first of its kind for Club Yogi Rewards, the points-based loyalty program for Jellystone Parks, said Lauri Hart, loyalty program manager for Milford, Ohio-based Leisure Systems Inc., which franchises Jellystone Parks.

Hart said Dutchmen buyers will receive a voucher that they redeem online for 6,000 rewards points. “That’s enough points for one night of free camping in a premium campsite, but Dutchmen buyers can also continue to accumulate points for additional nights of free camping as they continue to camp at Jellystone Parks around the country,” Hart said.

Jellystone Parks have been on the expansion mode in the U.S. and Canada in recent years, adding new parks in Alabama, Colorado, Indiana, Missouri, South Carolina, Texas and Nova Scotia.

Dutchmen, for its part, has launched several initiatives in recent months to improve its sales and competitiveness in the RV marketplace, including restructuring its sales management team and making internal moves to improve product quality and manufacturing efficiency.