Leisure Systems Inc. (LSI), franchisor of Yogi Bear’s Jellystone Park Camp-Resorts, has released a new app called Book JP to make it easy for guests to book a campsite or cabin via their mobile device.
“Approximately 30% of our website visitors come to us via mobile,” said Michele Wisher, director of marketing for LSI, in a press release.
The main website for the 81-location campground chain, CampJellystone.com, had 1.1 million visits last year, 73% of which were first-time visits. Meanwhile, the site’s mobile version, CampJellystone.mobi, saw 500,000 visits, a 90% increase over the prior year, with 67% of those visits being made by first-time visitors.
With the demand for accessing information via mobile on the rise, LSI hired Niagara Falls, Ont.-based Mission Management to create an app in which guests can book right from their phone or tablet.
Guests can find Book JP on the Apple or Google Play stores, or click here. This page will automatically detect the device’s operating system and direct the guest to the appropriate version of the app – iOS or Android.
“We want to make the reservation process as easy as possible,” Wisher said, adding that launching an app and making CampJellystone.com compatible with mobile devices helps Yogi Bear’s Jellystone Parks improve their accessibility to younger campers.
Meanwhile, LSI has also hired Cincinnati-based US Digital Partners to redesign JPKid.com, the Jellystone Park website for children. The redesign work is expected to be completed later this month.
View the prize-winning video by David and Deidre Carroll from Keller, Texas, in the Featured Video section of RVBUSINESS.COM.
The video, titled “I Dream of Yogi,” won the Carrolls $10,000.
The contest was in conjunction with the 40th anniversary of the Yogi Bear Jellystone Park franchise and was sponsored by Leisure Systems Inc., Yogi Bear Jellystone Park franchisor.
The Carrolls and their daughters, Ashton,7 and Jordan, 5, received their $10,000 prize and a gift basket full of Yogi Bear souvenirs on a return visit to the Jellystone Park in Canyon Lake, Texas – the site where the winning video was filmed during the family’s stay over the Fourth of July holiday, according to a news release.
Want to hear some good news?
On the heels of a year so completely immersed in negative news headlines, it’s time for some solid, bonafide positive news: The 2009 U.S. summer camping season seems to have exceeded expectations in many cases, especially for parks that aren’t located in remote locales. That’s the message from several articles in the upcoming issue of Woodall’s Campground Management, sister publication to RVBusiness and RVBUSINESS.COM.
“Reports that the economy still stinks are in direct conflict with what our members are telling us,” said Mark Anderson, chairman of the National Association of RV Parks and Campgrounds (ARVC) and a veteran New York State campground owner. “Of course there is legitimate concern, though many of our members are reporting average to good business.“
Leisure Systems Inc., franchisors for the Yogi Bear Jellystone Park Camp-Resorts, reports revenues up 5% for the season. In fact, several resorts that added waterparks to their facilities saw revenues soar more than 50% this year, reported Dean Crawford, LSI vice president. Some franchisees posted business gains of as much as 10 to 20%, while others reported flat business. On the other hand, Jellystone parks located in out-of-the-way locations tended to register more disappointing results.
Jim Rogers, chairman of Kampgrounds of America Inc., declares in an article in this same issue that the Montana-based park network is seeing a strong resurgence in all types of camping — tents, cabins and RVs – and that camper occupancy this year is on par with 2007, the best year in KOA’s 47-year history.”
All told, the great American outdoors has never looked better to U.S. travelers.
The statistics bear this out.
Nationally, campground reservations in the first six months of 2009 rose 8% over last year, according to the Wall Street Journal. The sale of fishing licenses nationwide is up 7% this year. Outdoor equipment store REI reported sales of family tents up by 20%.
The national park system, spurred by three “fee-free weekends,” is headed for a record-breaking year in 2009 if current travel trends hold up. Nearly 232 million people have already visited national park sites this year with recreational visits in ’09 up almost 5% vs. the first nine months of 2008, ABC News reports. If visitation stays strong through year’s end, in fact, the parks could see more than 288 million visitors for ’09, topping the previous records of more than 287 milllion in 1987 and 1999, the National Park Service (NPS) confirms.
Yellowstone National Park, in itself, had a record number of visitors in July, with over 900,000, up from about 800,000, in July 2008.
Camping in the Great Smoky Mountains National Park was up this summer for the first time in almost a decade. Smoky Mountain visitation so far this year was up 6.2% over last year at press time. The park’s strongest month of the summer was June, which registered a whopping 11% increase over June 2008, according to the Knoxville (Tenn.) News Sentinel.
Glacier National Park just finished its busiest summer in 15 years, tallying 1.47 million visitors through its entrance stations in June, July and August, according to the dailyinterlake.com — the highest summer visitor total since 1994, when 1.5 million visitors entered the park during the peak season.
What’s up with all this good news?
“Generally, in times of economic turmoil, national parks are seen as being a great value, and people really connect with the parks as a place to go,” says Jeffey G. Olson, a spokesman.
Meanwhile, WCM Contributor Bob Ashley, sampling private campground owners across the nation in his monthly “On Campgrounds” column, finds a consistent pattern. For instance, Ozark RV Park in Mountain View, Ark., owner Andy Rutledge tells Ashley that his 73-site park had the best summer season since he bought the park nine years ago.
Yellowstone Park KOA in West Yellowstone, Mont., experienced a good year, too, although people are being more frugal. ”Occupancy has been quite high this year,” said manager John Dutton. ”But store and auxiliary sales are not there. People are not going into the restaurants as much and not buying as many souvenirs. People are traveling, but they aren’t spending their dollars.”
Even with a challenged economy and bad weather early, Dan Adams, owner of Lake Bohoseen Campground in Bohoseen, Vt., was pleased with the results at his 140-site park. ”I think we did quite well,” said Adams, whose park also sells travel trailers and recreational park trailers. ”We were way down in May and June, but July and August turned around when the weather got better. We ended up about even with last year.”
Even in two Midwestern states hard hit by the recession, there were encouraging signs. Michigan park operators seem to have held their own in 2009, reported the Detroit News. Many destinations reported little change from last year, a small victory for resort operators who feared the state’s escalating unemployment rate – now at 15% – and fallout from the auto industry’s collapse would keep budget-conscious consumers away.
Ohio State Parks data from mid-July show camping has increased by over 15% from last year, and getaway rentals – ranging from platform tents to camper cabins – also are up by almost 5%.