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RVIA Will Hold 2019 Spring Show in Salt Lake City

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April 24, 2018 by   1 Comment

The Recreation Vehicle Industry Association’s (RVIA) board of directors has unanimously approved Salt Lake City to be the kickoff location for a new national industry event, RVX: The RV Experience. The event will take place March 12-14, 2019.

According to a news release, RVX is designed to spark consumer interest by sending them into dealerships across the country. The event will promote the RV lifestyle by bringing the industry together to unveil the latest products, celebrate innovation, and provide inspiration and education to dealers that will drive the RV business forward. The name RVX was chosen to increase the focus of the event on consumer sell-through and capture the innovation and access to the exciting lifestyle that the industry’s products offer.

“RVX is designed to highlight exciting new products, showcase innovation, new technology, and ultimately inspire consumers from across the U.S. and Canada to visit their local dealers,” said RVIA Senior Vice President of Trade Shows and Events Liz Crawford. “RVX will arm dealers with the tools to help them sell more RVs and engage the industry about what’s coming next just as consumers are out looking for their next adventure.”

Extensive research went into the process to determine the host city for the inaugural event in 2019. Salt Lake City was chosen for its community and outdoor feel as well as its exceptional venues, hotels and amenities for exhibitors and attendees. Salt Lake City sits at the crossroads of the West, surrounded by jaw-dropping scenery and an outdoor enthusiast community, and is pulling out all the stops to welcome the growing RV Industry to the region.

Troy James

“The Events team at RVIA, myself and Dave Schutz of Dometic have been on the road the last two months, visiting over 10 cities across the U.S. to finalize a location for our inaugural year,” said Troy James, president of Dutchmen Manufacturing, and chairman of the Trade Shows and Events Committee. “The RV industry board of director’s approved this new show direction in January, and everything was taken into consideration, including widespread feedback from dealership partners across North America.”

“There were many interested cities vying to host our new 2019 event, but Salt Lake City clearly had the best offering for available show space, timing, lodging and amenities for the roll out,” said Dave Schutz, ‎senior vice president. RV OEM sales, at ‎Dometic.

An exciting feature of the RVX event will be “The RV Reveal,” which will showcase the latest new models and concepts entering the market and will be live-streamed across multiple media platforms to energize enthusiasts and usher in new consumers to the RV lifestyle. In addition, RVX will deliver education for all industry segments with a special focus on providing dealers with the tools they need to reach into the consumer market more effectively, highlight and raise awareness of the importance of quality service through the exciting “Top Tech Challenge” and recognize industry achievement and leadership for the industry’s top dealers and product innovators as well as those forward thinkers during the RV Industry Awards.

“Our mission is to promote and protect the RV Industry and our members,” said Bob Parish, vice president of Wells Fargo Commercial Distribution Finance, and RVIA chairman. “Our industry has a successful buying show, and RVX will be the event to spark consumer interest in the RV lifestyle and provide a platform for dealers and stakeholders to highlight the amazing products and people making a difference in the industry.”

More information, along with housing and registration will be coming soon. Check out RVIA.org and rviashow.org for details.

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Comments

One Response to “RVIA Will Hold 2019 Spring Show in Salt Lake City”

  1. Andy Thomson on April 25th, 2018 10:17 am

    I think this show is a great idea from a promotion perspective and free press coverage.

    I am not sure that events for dealers make much sence. In Mid March we are in full on mode and would not be sending anyone to a show for seminars. If we can spare them in March then we probably don’t need them.

    The RVDA dates (moved to November) are better for training and RVIA would be better off to partner with RVDA for industry training.

    Then again I could be wrong.

    Andy

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