Lippert, Taylor Made Intro Marine Marketing Plan (1/31/2019)
Story by RVBusiness
Lippert Components Inc. (LCI) and its subsidiary Taylor Made Group LLC announced a new strategy that will brand all current and future marine products made by both companies under the Taylor Made name.
According to a press release, LCI acquired Taylor Made in January 2018 and, together, LCI and Taylor Made are now one of the world’s leading suppliers of components to the recreational marine market. Effective immediately, all LCI and Taylor Made products manufactured for both original equipment manufacturers and the related aftermarkets will be branded as Taylor Made products.
LCI’s Platinum Series pontoon furniture, a product line featuring chaises, helm stands, benches, corner and radius corner seats, and a wide range of additional pontoon seating options and accessories, will transition to the Taylor Made brand name.
In addition to being the world’s largest manufacturer of marine glazing systems, and a leader in windshield technology for powerboats, Taylor Made manufactures a large selection of custom-quality marine products, including manually and power actuated doors, roof systems, hatches, direct-bond glass, and canvas enclosures.
“The strength of the Taylor Made name is unmatched within the marine industry. Throughout our branding discussions, we emphasized how important it was to continue to build upon the legacy of quality, performance, and superior service that the Taylor Made name has become synonymous with,” said Jason Lippert, LCI CEO. “This is an exciting day as we begin the process of refining our marine product-line branding and continue to grow the Taylor Made name.”
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