National TV Show Will Showcase 'RV of the Year'
Bob Johnson from Jayco
RVBusiness magazine is partnering with Rollin’ On TV to enhance the “RVBusiness 2016 RV of The Year” awards with a half-hour TV show showcasing the year’s winner not only to the industry’s trade audience – as RVBusiness has done for several years – but also for the first time to ROTV’s network of 32 million consumer households that receive the show weekly on cable and satellite TV. A total of 350,000, on average, are regular viewers. (To view a video scroll to the bottom of this page.)
“Rollin’ On TV,” the “No. 1 weekly RV lifestyle program,” plans to begin spreading the word regarding the awards show this week (Nov. 2-6) over a syndicate of stations including FOX, ABC, CBS, CW and MY network affiliates and COX Sports. Industry people will also see the promotions at the Rollinontv.com and RVBUSINESS.com websites.
“Up until now this prestigious award was kept strictly within the RV industry community,” reported Jose Moniz, executive producer of five-year-old ROTV, which operates out of both Massachusetts and Oregon. “Now, we will bring this award mainstream to the general public in much the same way as the ‘Motor Trend Car of the Year’ is promoted in the automotive arena. Bringing this award to the general public will allow companies with winning RVs to use the award as a marketing and sales tool for the whole model year.”
The program itself is being developed by Moniz, creator and producer of the popular weekly “Boating Today” lifestyle program that aired from 2000 to 2008, and is being co-hosted by Elkhart TV news personality Allison Hayes and ROTV’s Jeff Johnston, a former Trailer Life and MotorHome magazine staffer and current “face” of the regular weekly “Rolling On TV” show.
“Having worked with ‘Rollin’ on TV’ over the years and posting their shows on our news site, this seemed like a natural thing for us to do – to elevate the visibility and impact of the annual ‘RV of the Year’ program,” explained RVBusiness Publisher Sherm Goldenberg. “So, now, in addition to putting that unit on the cover of our national trade journal, we’ll turbocharge the whole promotion with national television exposure that’s good for both the winners and the show’s sponsors, all of whom can utilize the show throughout the model year.”
Those sponsors include:
- Airxcel Inc., an iconic Wichita, Kan.-based source of Coleman-Mach, Suburban, MaxxAir and Marvair RV products
- Dicor Corp., Elkhart, Ind., marketing an array of OEM and aftermarket lines under the Dicor, United Shade and Vixen Composites brand names
- Cummins/Onan, Minneapolis, Minn., exclusive manufacturer of a full range of Cummins/Onan mobile RV generators
- Thetford Corp., the Ann Arbor, Mich.-based supplier of Thetford sanitation and RV care products and Norcold refrigeration
The “RVBusiness 2016 RV of The Year” awards program, scheduled for production in January at northern Indiana’s RV/MH Hall of Fame and slated to premier the week of Feb. 14 on TV and on the two companies’ websites, will showcase three RV-of-the-Year nominees before unveiling the year’s top towable or motorized unit based on RVB’s staff selections. And for the first time, Rollin’ on TV will be presenting a special “Truck Camper of The Year” award as part of the show.