Private: Top 50 Dealer Awards

RV Business Magazine Launches
3rd Annual RV Business Dealer Awards

Gala reception event on Oct. 6 in Las Vegas will honor the nation’s top 50 RV dealers

VENTURA, CALIF. (June 15, 2010) – RV Business magazine is launching the 3rd
Annual RV Business Top 50 Dealer Awards – a quality-focused program that sets the
bar for best business practices in the RV industry. A gala reception and dinner at the Rio
All-Suite Hotel & Casino in Las Vegas will announce the winners Oct. 6 during the
annual RV Dealers International Convention/Expo (Con/Expo).

This year, RV Business expanded the awards to include recreational park model
manufacturers, reflecting how significant their contributions have become in a rapidly
changing marketplace. The awards name ten Blue Ribbon retailers, and one
organization receives the Dave Altman Award, the equivalent of RV Business’ “Lifetime
Achievement Award.”

RV manufacturers nominate the best and most professional dealers for aftermarket parts
stores, sales lots, service work, F&I departments and personnel matters in addition to
civic and charitable contributions. Affinity, the parent company of RV Business and the
nation’s largest provider of outdoor clubs, services, media and events to the North
American RV and outdoor enthusiast market, then invites nominated dealers to submit
applications. Applications are independently reviewed by a panel of industry experts,
none of whom are directly associated with RV Business or Affinity.

RV Business recognizes the Top 50 award winners in the October edition, both online
and in print, and in dealers’ local and regional newspapers. Winners also receive
RVBT50 window decals, rights to use the RVBT50 logo in their advertising, plus
exposure to millions of active RV enthusiasts in the pages – and on the websites – of
Affinity’s RV-focused consumer magazines, including Trailer Life, MotorHome,
Highways, Coast to Coast and Camping Life.

Supporting the RV Business Top 50 Dealer Awards this year are the following
“Leadership Alliance” sponsors: ADP Lightspeed, Bank of the West, Blue Ox, Cummins
Onan RV Generators, Freightliner Custom Chassis Corp., RV America Insurance, RV
Trader and Protective.

“We felt that the pursuit of professionalism and top-notch consumer care finds an even
more receptive ear this year than it did during the dregs of the recession, and the Dealer
Awards sets the bar for best business practices,” said RV Business magazine Publisher
Sherman Goldenberg. “Looking around at the state of the industry, we realize just how
much we have to be thankful for. The current upbeat atmosphere within the commercial
sector beats the heck out of where we all were at this time last year.”

RV Business also announces special celebrity guest, conservative Republican columnist
and bestselling author, Ann Coulter, as the keynote speaker during the award ceremony.
Coulter will talk about a variety of hot political topics including the “Tea Party” movement
and related conservative themes.

The Con/Expo is sponsored by the U.S. Recreation Vehicle Dealer Association (RVDA)
and the Recreation Vehicle Dealers Association of Canada (RVDA Canada). Tickets for
the dinner are $139 ($119 for RVDA members, Con/Expo exhibitors and Top 50 dealer
guests), and are available at the convention or at www.rvbusiness.com.